Healthy lifestyle advisers are backing the latest public health campaign, Don’t be the one, to raise awareness of the stop smoking services that are at hand to help.

The campaign, ran in conjunction with the Humber, Yorkshire Coast and Vale Breathe 2025 campaign, aims to highlight that ‘One in every two smokers will die from a smoking related illness. How will your family cope if you’re the one?’.

Health Trainers East Riding, run by Humber Teaching NHS Foundation Trust, are promoting their services this Stoptober, the national NHS smoking cessation campaign which runs each October.

Manager Natalie Belt said:

Smoking is still the country’s biggest killer, claiming the lives of 79,000 people per year. And for every death, another 20 smokers are suffering from a smoking-related disease.

Although thinking about giving up may be daunting, the good news is that there has never been a better time to give up, with quitting success rates higher than ever and a wide choice of smoking cessation opportunities available.

It’s never too late for people to kick the habit, with smokers of any age certain to feel the health benefits within months and the financial positives immediately.

We hope people will ‘commit to quit’ and use our services to help themselves achieve their goal. We are really looking forward to helping them.

Local stop smoking services such as Health Trainers are the most effective way to give up. Did you know?…

  • People are four times more likely to quit smoking if they access services like Health Trainers rather than go it alone cold turkey;
  • Health Trainers offer eight weeks of 1-1 motivational support for anyone wanting to stop smoking;
  • They offer support from a multitude of locations across the East Riding, including evening and weekend appointments;
  • People can refer in by texting QUIT to 60163, by calling 0800 9177752 or accessing

The Stoptober public health campaign has inspired more than 1.7 million quit attempts since it began in 2012.

The campaign is based on research showing that if someone stops smoking for 28 days, they are five times more likely to kick the habit permanently.

Stoptober launches on the same day The Trust goes smoke free on 1 October.

The Trust underpinned its commitment to going smokefree earlier this year by signing the NHS Smokefree Pledge.

Trust Chair Sharon Mays, Chief Executive Michele Moran and Medical Director Dr John Byrne signed the pledge following a request by Interim Chief Operating Officer Lynn Parkinson.

In a report to the Trust Board at the time, Mrs Parkinson said:

All NHS organisations are being encouraged to sign the NHS Smokefree Pledge. Signing the pledge is a visible commitment to smokefree.

Pledge signatories acknowledge that “smoking places a significant additional burden on health and social care services and is impacting on the future sustainability of the NHS”.

If you live in the East Riding and would like help to stop smoking, please contact Health Trainers by calling 0800 9177752 or visit the Facebook page @eastridinghealthtrainers.