World Breastfeeding Week (WBW) is celebrated every year from 1 to 7 August to encourage breastfeeding and improve the health of babies around the world.

This year, the World Health Organisation is demanding mums be offered immediate breastfeeding support within the first of hour of birth.

The early initiation of breastfeeding – putting newborns to the breast within the first hour of life – is critical to newborn survival and to establishing breastfeeding over the long term

This WBW, Humber Teaching NHS Foundation Trust is encouraging communities to celebrate breastfeeding and help mums feel supported in public places.

Pauline Dumble, Infant Feeding Lead for the Trust says:

Having the right support around mum at the right times is absolutely crucial. Breastfeeding your baby within the first hour of birth, gives the baby its ‘first vaccine’ of colostrum, which is your body’s gift of rich nutrients and antibodies. If you are expecting a baby and would like to try breastfeeding, it’s without a doubt the single best thing you can ever do for your little one.

Breast milk provides babies with key nutrients that are not available in store bought formula and reduces the chance of sudden infant death syndrome, diabetes, childhood leukaemia and developing infections and allergies.

The benefits rack up for mums too with breastfeeding lowering the risk of post-natal depression, type 2 diabetes, and breast and ovarian cancers.

With so many benefits, it’s really important that mums feel safe and supported to breastfeed in public

says Pauline.

I would ask our communities to embrace breastfeeding and create safe spaces for mums to feel welcome to breastfeed in.

The Trust recently renewed their UNICEF Baby Friendly Accreditation, the recognised international standard for the promotion and support of breastfeeding.

Humber’s Integrated Specialist Public Health Nursing Service (ISPHNS) were presented with the accolade in the spring after the service had been recognised for providing excellent breastfeeding support to mothers, babies and families.

New parents or parents-to-be can find out more about breastfeeding by talking to their midwife or health visitor, or by accessing the Start4Life website at